{"id":11169,"date":"2019-12-04T11:58:00","date_gmt":"2019-12-04T11:58:00","guid":{"rendered":"http:\/\/www.nuevapescanova.com\/?p=11169"},"modified":"2019-12-09T16:47:02","modified_gmt":"2019-12-09T16:47:02","slug":"14-years-later-the-christmas-calvo-returns","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/en\/2019\/12\/04\/14-years-later-the-christmas-calvo-returns\/","title":{"rendered":"14 years later, the Christmas \u201cCalvo\u201d returns"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>British actor Clive\nArrindell, sporting a mustache, leads the new Pescanova Christmas Campaign\n\u201cChoose Whiskers\u201d.<\/strong><\/li><li><strong>Pescanova looked for the\nmost beloved Christmas icon and according to a study carried out on 2,000\npeople, Spaniards wanted the \u201cCalvo\u201d (bald man) to return this Christmas, ahead\nof Raphael, Ram\u00f3n Garc\u00eda and Anne Igartiburu, or Cristina Pedroche.<\/strong><\/li><\/ul>\n\n\n\n<p><strong><em>Madrid, on December 4, 2019.<\/em> <\/strong>Pescanova, a leading company in seafood\nproducts, once again surprises Spaniards by bringing back the Christmas \u201cCalvo\u201d\n(bald man) as the lead in their \u201cChoose Whiskers\u201d campaign. After Vicente del\nBosque shaving his mustache last Christmas, Pescanova this year is bringing\nback the most beloved Christmas icon for Spaniards: the \u201cCalvo\u201d. <\/p>\n\n\n\n<p><strong>It isn&#8217;t Christmas without whiskers<\/strong><\/p>\n\n\n\n<p>This campaign is\ninspired by values and the emotionality infused in the Christmas spirit of old\nclassics; but with a touch of humor that sets Pescanova apart in its last\ncampaigns and which sends a clear message: it isn&#8217;t Christmas without whiskers.\nAnd in this case, starring the most beloved Christmas personality for\nSpaniards, with a new look. The \u201cCalvo\u201d is back with a mustache, like the prawn\nRodolfo, the identity and quality symbol of Pescanova. All this in a\nfamily-oriented and magical setting that makes it easy to connect with and\nimpress the audience. <\/p>\n\n\n\n<p><strong>The Christmas \u201cCalvo\u201d, the returning favorite<\/strong><\/p>\n\n\n\n<p>This year\nPescanova takes it a step further, asking Spaniards about the people they\nwanted to return this Christmas. The conclusion was clear and overwhelming in\nthe study carried out on 2,000 people: Spaniards want the \u201cCalvo\u201d to return. In\nfact, half of those surveyed between 25 and 34 years old said so. The character\nrepresented by Clive Arrindell was also the favorite when given the option\namong other candidates. In fact, 3 out of every 4 citizens put him in first\nplace for returning for Christmas.<\/p>\n\n\n\n<p>In Autonomous\nCommunities such as Andalusia, Castile and Le\u00f3n, Catalonia, the Valencian\nCommunity, Extremadura, and Madrid, the score asking for the return of the\n\u201cCalvo\u201d was even higher. In the case of Catalonia, just like nation-wide, young\npeople between the age of 25 and 34 were those who most wanted him to return. Meanwhile, in the Valencian\nCommunity, those over 35 were those who most preferred the \u201cCalvo\u201d.<\/p>\n\n\n\n<p>Juan Vi\u00f1as,\nPescanova Marketing Director, states that:<em> \u201cAt Pescanova, we were looking\nfor a Christmas icon for our next campaign. And for us, it was key to check with Spaniards and find out what iconic\nChristmas personality that wanted to come back\u201d. <\/em><\/p>\n\n\n\n<p>Behind the\n\u201cCalvo\u201d, Spaniards named other celebrities such as Raphael, Ram\u00f3n Garc\u00eda, Anne\nIgartiburu and Cristina Pedroche among their favorites for Christmas.<\/p>\n\n\n\n<p>This study has allowed us to connect with our citizens, who also demanded humor and values in the campaigns, an active listening that now comes to fruition: \u201c<em>We at Pescanova want to once again surprise our audience with a lot of freshness and humor, like we did in 2018. Last year, we shaved Vicente Del Bosque\u2019s mustache, and what better this year than to bring back Spaniards\u2019 favorite icon: the \u201cChristmas Calvo\u201d, to spread his magic, to spread whiskers\u201d.<\/em><\/p>\n\n\n\n<p><strong>About\nPescanova\u2019s Rodolfo<\/strong><\/p>\n\n\n\n<p>Rodolfos are prawns which are known for an unbeatable texture and flavor, thanks to a meticulous elaboration process which is groundbreaking and unique in the world. Rodolfos are selected one-by-one, cooked, packaged keeping them fully intact, due to which their appearance and texture cannot be beat, their long and intact whiskers being their guarantee of quality. Rodolfos will once again by the main product of the Pescanova campaign.<\/p>\n\n\n\n<p> Click&nbsp;<a href=\"http:\/\/www.youtube.com\/watch?v=mxdvQxKu84Q\">HERE&nbsp;<\/a>to see the new spot of Pescanova. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>British actor Clive Arrindell, sporting a mustache, leads the new Pescanova Christmas Campaign \u201cChoose Whiskers\u201d. Pescanova looked for the most beloved Christmas icon and according to<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":11127,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-11169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 years later, the Christmas \u201cCalvo\u201d returns - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/en\/2019\/12\/04\/14-years-later-the-christmas-calvo-returns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 years later, the Christmas \u201cCalvo\u201d returns - Nueva Pescanova\" \/>\n<meta property=\"og:description\" content=\"British actor Clive Arrindell, sporting a mustache, leads the new Pescanova Christmas Campaign \u201cChoose Whiskers\u201d. 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