{"id":2131,"date":"2017-12-12T23:45:17","date_gmt":"2017-12-12T23:45:17","guid":{"rendered":"http:\/\/demo.nuevapescanova.com\/2017\/12\/12\/quince-mujeres-protagonizan-el-mensaje-real-de-navidad-de-este-ano\/"},"modified":"2018-03-17T08:19:46","modified_gmt":"2018-03-17T08:19:46","slug":"quince-mujeres-protagonizan-el-mensaje-real-de-navidad-de-este-ano","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/en\/2017\/12\/12\/quince-mujeres-protagonizan-el-mensaje-real-de-navidad-de-este-ano\/","title":{"rendered":"Fifteen women feature this year’s “Royal Christmas Message”"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Vigo, 12 December 2017.- <\/em><\/strong>Pescanova launches its Christmas campaign and brings out a debate on a social issue: the gender gap. The scene resembles the office at the Zarzuela Palace, from which the King\u2019s Christmas Message is released on Christmas Eve. The characters of the spot are the \u201cqueens\u201d of every home, 15 women of different age, race, background, personal condition and sexual orientation, delivering their \u201cRoyal Message\u201d: different opinions that show the problems that affect and concern today\u2019s women, their concerns on the social situation and the prospects for the present and future of Spanish women.<\/p>\n

With real testimonials such as “If I were a man it would be easier for, but since I’m not, there is nothing else for to do than\u2026 fight”; “We can reach the same level as men and we have to get there because we are all equal”; “Let\u2019s be less princesses and more fighters\u201d or “Let us not label us and pay more attention to what unites us rather than what separate us”; the 15 characters of these spots speak out a reality that Pescanova echoes, creating a straight forward and democratic campaign, with which the brand wants to contribute to the construction of a little better society.<\/p>\n

The spots are broadcast in the main TV channels and are also hosted on YouTube, and on the company\u2019s timeline in Twitter, Facebook and Instagram (you can see the spots by clicking HERE<\/a>). Pescanova aims to create a participatory social movement, to give voice to all women, who can share their views about issues that have worried them in 2017 and deliver their \u201cRoyal Message\u201d with their best wishes for 2018, by uploading their videos to www.elmensajedelasreinas.com<\/a>. They can also share their opinion on gender disparity in social media using the hashtag #ElMensajeDeLasReinas.<\/p>\n

Gender gap<\/strong><\/p>\n

With this campaign, Pescanova brings to light such a crucial topic as is the inequality between men and women, taking the risk by dealing with an issue that might provoke as many different opinions as members in our society, but being aware that we are doing our part and contributing to an improved coexistence, the acceptance of women as equals, and the promotion of equal opportunities for women and men.<\/p>\n

Data proves that women devote more time than men to family and home \u2013 2 more hours per day on average \u2013 and are the ones that pay the price when trying to reconcile motherhood and work -42,000 women opt for a leave for the care of their families, compared to 3,861 men.<\/p>\n

An opinion that is shared by both men and women. Only 5% of women and 11% of men believe that equality has been achieved, according to Metroscopia\u2019s data. A reality revealed in the latest World Economic Forum\u2019s Global Gender Gap Index, in which Spain has dropped four positions, compared to the previous year, and ranks 29 in this gender gap ranking that analyses salaries, participation, employment, education, representation in decision-making bodies, health and life expectancy, and the gap between men and women.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=”628,641,640,639,638,637,636,635,634,633,631,630,629,642,645″ img_size=”full” onclick=”link_no” autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Pescanova launches its Christmas campaign and brings out a debate on a social issue: the gender gap.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2131","post","type-post","status-publish","format-video","hentry","category-press-release","post_format-post-format-video"],"acf":[],"yoast_head":"\nFifteen women feature this year's "Royal Christmas Message" - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/en\/2017\/12\/12\/quince-mujeres-protagonizan-el-mensaje-real-de-navidad-de-este-ano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fifteen women feature this year's "Royal Christmas Message" - 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