{"id":6134,"date":"2018-05-30T10:04:54","date_gmt":"2018-05-30T10:04:54","guid":{"rendered":"http:\/\/www.nuevapescanova.com\/2018\/05\/30\/este-verano-desenvidiate\/"},"modified":"2018-06-01T08:36:50","modified_gmt":"2018-06-01T08:36:50","slug":"este-verano-desenvidiate","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/","title":{"rendered":"This summer, #bedisenvious!"},"content":{"rendered":"<p><strong>Vigo, on May 30, 2018.- <\/strong> Pescanova is launching its summer campaign from the standpoint of what is said to be one of the most characteristic defects of Spaniards: envy. An emotion that, here in 2018, is increasing in the face of a constant digital showcasing of perfect lives and photographs in paradise settings.<\/p>\n<p>Therefore, the company wishes to encourage Spaniards who are not on vacation to \u201cbe disenvious\u201d, bringing the spirit of the sea, with Pescanova products, to people who are not on vacation. \u201cSummer lasts 90 days but vacations don\u2019t, and it is during this \u201cnon-vacation\u201d time when we most envy the enjoyment of others who are having it\u201d, says Juan Vi\u00f1as, marketing director of Nueva Pescanova.<\/p>\n<p>Pescanova has selected four of its leading products to try out being \u201cdisenvious\u201d. They have chosen <em>wild king prawns<\/em>, fished from the Argentine waters of the Southern Atlantic, ideal for grilling, boiling, or baking; their <em>poached mussel au naturel<\/em>, ready to eat cold or hot from the microwave; <em>octopus legs cooked in its own juices<\/em>, cooked by following the tradition of our master Galician \u201cpulpeiras\u201d (octopus chefs); and lastly, our <em>cooled sea sticks<\/em>, an ideal complement for salad and pasta dishes which add a touch of flavor without artificial preservatives or colorings.<\/p>\n<p><em>This summer, be disenvious<\/em> is a 360\u00ba campaign which will have different initiatives, including three spots shown on major television channels and which will be available on Pescanova\u2019s YouTube channel.<\/p>\n<ul>\n<li>Couple: <a href=\"https:\/\/youtu.be\/fD6ny5RTnBE\">https:\/\/youtu.be\/fD6ny5RTnBE<\/a><\/li>\n<li>Colleagues: <a href=\"https:\/\/youtu.be\/poeNStbHIkk\">https:\/\/youtu.be\/poeNStbHIkk<\/a><\/li>\n<li>Single: <a href=\"https:\/\/youtu.be\/Ehobwv6tsN8\">https:\/\/youtu.be\/Ehobwv6tsN8<\/a><\/li>\n<\/ul>\n<p>Using the hashtag #Desenv\u00eddiate (be disenvious), the company will encourage consumers to share their moments of disenvy on social networks, with which they can win different prizes. Throughout the summer, Pescanova will continue to surprise with public relations activities in order to transform a negative feeling into a moment of enjoyment.<\/p>\n<p><strong>The Keys to Disenvy <\/strong><\/p>\n<p>Envy is a complex feeling which everyone feels when we want something that we do not have and which makes us sad or unhappy. According to psychologist Silvia \u00c1lava: \u201c<em>In individualistic societies, like Spain, envy is clearly fueled as an effective instrument of competition. Spaniards need to feel disenvy in order to be feel happy and the keys to not feeling envy include: focusing on ourselves, not so much on others, and enjoying little moments of delight: watch a good TV series, talk with a friend, or enjoy your favorite dinner\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For three months, Pescanova is launching This summer, be disenvious, an advertising campaign that strives to transform envy into \u201cdisenvy\u201d, creating moments of enjoyment for people who are not on vacation.<\/p>\n","protected":false},"author":3,"featured_media":6130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-6134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This summer, #bedisenvious! - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This summer, #bedisenvious! - Nueva Pescanova\" \/>\n<meta property=\"og:description\" content=\"For three months, Pescanova is launching This summer, be disenvious, an advertising campaign that strives to transform envy into \u201cdisenvy\u201d, creating moments of enjoyment for people who are not on vacation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/\" \/>\n<meta property=\"og:site_name\" content=\"Nueva Pescanova\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-30T10:04:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-01T08:36:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1695\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"comunicacion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PescanovaCorp\" \/>\n<meta name=\"twitter:site\" content=\"@PescanovaCorp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"comunicacion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/\"},\"author\":{\"name\":\"comunicacion\",\"@id\":\"https:\/\/www.nuevapescanova.com\/#\/schema\/person\/8b41cffabb9cfabdc36581e6839e1355\"},\"headline\":\"This summer, #bedisenvious!\",\"datePublished\":\"2018-05-30T10:04:54+00:00\",\"dateModified\":\"2018-06-01T08:36:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/\"},\"wordCount\":407,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg\",\"articleSection\":[\"Press release\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/\",\"url\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/\",\"name\":\"This summer, #bedisenvious! - Nueva Pescanova\",\"isPartOf\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg\",\"datePublished\":\"2018-05-30T10:04:54+00:00\",\"dateModified\":\"2018-06-01T08:36:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#primaryimage\",\"url\":\"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg\",\"contentUrl\":\"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg\",\"width\":1695,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.nuevapescanova.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This summer, #bedisenvious!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nuevapescanova.com\/#website\",\"url\":\"https:\/\/www.nuevapescanova.com\/\",\"name\":\"Nueva Pescanova\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nuevapescanova.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nuevapescanova.com\/#organization\",\"name\":\"Nueva Pescanova\",\"url\":\"https:\/\/www.nuevapescanova.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nuevapescanova.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2023\/06\/Logo-Grupo-Nueva-Pescanova.jpg\",\"contentUrl\":\"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2023\/06\/Logo-Grupo-Nueva-Pescanova.jpg\",\"width\":800,\"height\":398,\"caption\":\"Nueva Pescanova\"},\"image\":{\"@id\":\"https:\/\/www.nuevapescanova.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/PescanovaCorp\",\"https:\/\/www.linkedin.com\/company\/nuevapescanova\/?originalSubdomain=es\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nuevapescanova.com\/#\/schema\/person\/8b41cffabb9cfabdc36581e6839e1355\",\"name\":\"comunicacion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nuevapescanova.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3fdcb11972dd7c0cd6446cd61a4272e550ae23f4f17e8fd88e778f026d3e0748?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3fdcb11972dd7c0cd6446cd61a4272e550ae23f4f17e8fd88e778f026d3e0748?s=96&d=mm&r=g\",\"caption\":\"comunicacion\"},\"url\":\"https:\/\/www.nuevapescanova.com\/en\/author\/comunicacion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This summer, #bedisenvious! - Nueva Pescanova","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/","og_locale":"en_US","og_type":"article","og_title":"This summer, #bedisenvious! - Nueva Pescanova","og_description":"For three months, Pescanova is launching This summer, be disenvious, an advertising campaign that strives to transform envy into \u201cdisenvy\u201d, creating moments of enjoyment for people who are not on vacation.","og_url":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/","og_site_name":"Nueva Pescanova","article_published_time":"2018-05-30T10:04:54+00:00","article_modified_time":"2018-06-01T08:36:50+00:00","og_image":[{"width":1695,"height":1200,"url":"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg","type":"image\/jpeg"}],"author":"comunicacion","twitter_card":"summary_large_image","twitter_creator":"@PescanovaCorp","twitter_site":"@PescanovaCorp","twitter_misc":{"Written by":"comunicacion","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#article","isPartOf":{"@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/"},"author":{"name":"comunicacion","@id":"https:\/\/www.nuevapescanova.com\/#\/schema\/person\/8b41cffabb9cfabdc36581e6839e1355"},"headline":"This summer, #bedisenvious!","datePublished":"2018-05-30T10:04:54+00:00","dateModified":"2018-06-01T08:36:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/"},"wordCount":407,"commentCount":0,"publisher":{"@id":"https:\/\/www.nuevapescanova.com\/#organization"},"image":{"@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg","articleSection":["Press release"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/","url":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/","name":"This summer, #bedisenvious! - Nueva Pescanova","isPartOf":{"@id":"https:\/\/www.nuevapescanova.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#primaryimage"},"image":{"@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg","datePublished":"2018-05-30T10:04:54+00:00","dateModified":"2018-06-01T08:36:50+00:00","breadcrumb":{"@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#primaryimage","url":"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg","contentUrl":"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2018\/05\/gambones-destacada-1.jpg","width":1695,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.nuevapescanova.com\/en\/2018\/05\/30\/este-verano-desenvidiate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.nuevapescanova.com\/en\/"},{"@type":"ListItem","position":2,"name":"This summer, #bedisenvious!"}]},{"@type":"WebSite","@id":"https:\/\/www.nuevapescanova.com\/#website","url":"https:\/\/www.nuevapescanova.com\/","name":"Nueva Pescanova","description":"","publisher":{"@id":"https:\/\/www.nuevapescanova.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nuevapescanova.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nuevapescanova.com\/#organization","name":"Nueva Pescanova","url":"https:\/\/www.nuevapescanova.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nuevapescanova.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2023\/06\/Logo-Grupo-Nueva-Pescanova.jpg","contentUrl":"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2023\/06\/Logo-Grupo-Nueva-Pescanova.jpg","width":800,"height":398,"caption":"Nueva Pescanova"},"image":{"@id":"https:\/\/www.nuevapescanova.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/PescanovaCorp","https:\/\/www.linkedin.com\/company\/nuevapescanova\/?originalSubdomain=es"]},{"@type":"Person","@id":"https:\/\/www.nuevapescanova.com\/#\/schema\/person\/8b41cffabb9cfabdc36581e6839e1355","name":"comunicacion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nuevapescanova.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3fdcb11972dd7c0cd6446cd61a4272e550ae23f4f17e8fd88e778f026d3e0748?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fdcb11972dd7c0cd6446cd61a4272e550ae23f4f17e8fd88e778f026d3e0748?s=96&d=mm&r=g","caption":"comunicacion"},"url":"https:\/\/www.nuevapescanova.com\/en\/author\/comunicacion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/posts\/6134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/comments?post=6134"}],"version-history":[{"count":0,"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/posts\/6134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/media\/6130"}],"wp:attachment":[{"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/media?parent=6134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/categories?post=6134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nuevapescanova.com\/en\/wp-json\/wp\/v2\/tags?post=6134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}