{"id":11177,"date":"2019-12-04T12:02:00","date_gmt":"2019-12-04T12:02:00","guid":{"rendered":"http:\/\/www.nuevapescanova.com\/?p=11177"},"modified":"2019-12-09T16:46:03","modified_gmt":"2019-12-09T16:46:03","slug":"14-ans-plus-tard-le-calvo-de-la-loterie-de-noel-est-de-retour","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2019\/12\/04\/14-ans-plus-tard-le-calvo-de-la-loterie-de-noel-est-de-retour\/","title":{"rendered":"14 ans plus tard,  le \u00ab Calvo \u00bb de la loterie de No\u00ebl est de retour"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>L\u2019acteur britannique Clieve\nArrindel, par\u00e9 d\u2019une moustache, est le visage de la nouvelle campagne de No\u00ebl\nde Pescanova \u00ab Elige Bigotes&nbsp;\u00bb (Choisissez la moustache).<\/strong><\/li><li><strong>Pour sa campagne, Pescanova\nsouhaitait faire appel \u00e0 l\u2019ic\u00f4ne de No\u00ebl pr\u00e9f\u00e9r\u00e9e&nbsp;des Espagnols, or,\nd&rsquo;apr\u00e8s un sondage r\u00e9alis\u00e9 aupr\u00e8s de 2&nbsp;000 personnes, c&rsquo;est le c\u00e9l\u00e8bre\n\u00ab&nbsp;Calvo&nbsp;\u00bb (chauve) de la loterie de No\u00ebl que les Espagnols aimeraient\nle plus revoir \u00e0 cette p\u00e9riode, devant des c\u00e9l\u00e9brit\u00e9s espagnoles comme Raphael,\nRam\u00f3n Garc\u00eda, Anne Igartiburu ou Cristina Pedroche.<\/strong><\/li><\/ul>\n\n\n\n<p><strong><em>Madrid, 4 d\u00e9cembre\n2019<\/em>. <\/strong>Pescanova, la\ncompagnie leader des produits de la mer, surprend \u00e0 nouveau les Espagnols en\nfaisant appel au \u00ab&nbsp;Calvo&nbsp;\u00bb de No\u00ebl pour sa campagne \u00ab&nbsp;Elige\nBigote&nbsp;\u00bb. Apr\u00e8s avoir choisi Vicente del Bosque, sans sa moustache, pour\nsa campagne de No\u00ebl de l\u2019an dernier, cette ann\u00e9e Pescanova a fait appel \u00e0\nl\u2019ic\u00f4ne pr\u00e9f\u00e9r\u00e9e des Espagnols&nbsp;: le \u00ab&nbsp;Calvo&nbsp;\u00bb de No\u00ebl. <\/p>\n\n\n\n<p><strong>Pas\nde No\u00ebl sans moustache<\/strong><\/p>\n\n\n\n<p>Cette campagne\ns\u2019inspire des valeurs, de l\u2019esprit de No\u00ebl et des classiques intemporels, avec\nla touche d\u2019humour qui caract\u00e9rise Pescanova dans ses derni\u00e8res campagnes, pour\nlancer un message clair&nbsp;: il n\u2019y a pas de No\u00ebl sans moustache.&nbsp; Pour cela, le personnage de No\u00ebl pr\u00e9f\u00e9r\u00e9 des\nEspagnols est de retour, avec un nouveau look. Car le \u00ab&nbsp;Calvo&nbsp;\u00bb\nrevient avec la moustache, comme Rodolfo langostino, synonyme d\u2019identit\u00e9 et de\nqualit\u00e9 pour Pescanova. Et ce dans un environnement familial et magique qui\nforce l\u2019\u00e9motion et la complicit\u00e9 avec le public. <\/p>\n\n\n\n<p><strong>Le\n\u00ab&nbsp;Calvo&nbsp;\u00bb de No\u00ebl, le personnage pr\u00e9f\u00e9r\u00e9 des Espagnols<\/strong><\/p>\n\n\n\n<p>Cette ann\u00e9e\nPescanova est all\u00e9 plus loin et a demand\u00e9 aux Espagnols quels \u00e9taient les\npersonnages caract\u00e9ristiques de No\u00ebl qu\u2019ils aimeraient revoir. La r\u00e9ponse de\ncette enqu\u00eate r\u00e9alis\u00e9e aupr\u00e8s de 2&nbsp;000 personnes a \u00e9t\u00e9 cat\u00e9gorique&nbsp;:\nles Espagnols voulaient revoir le \u00ab&nbsp;Calvo&nbsp;\u00bb. C&rsquo;est du moins la\nr\u00e9ponse donn\u00e9e par la moiti\u00e9 des personnes interrog\u00e9es de 25 \u00e0 34 ans. Le\npersonnage incarn\u00e9 par Clive Arrindell a \u00e9t\u00e9 \u00e9galement le pr\u00e9f\u00e9r\u00e9 parmi une\nliste d\u2019autres personnalit\u00e9s. De fait, 3 citoyens sur 4 le placent en t\u00eate des\npersonnages pr\u00e9f\u00e9r\u00e9s de No\u00ebl.<\/p>\n\n\n\n<p>Dans les\ncommunaut\u00e9s autonomes d\u2019Andalousie, de Castille-Le\u00f3n, de Catalogne, de la\nCommunaut\u00e9 Valencienne, d\u2019Estr\u00e9madure et de Madrid, l\u2019envie de revoir le\n\u00ab&nbsp;Calvo&nbsp;\u00bb \u00e9tait encore plus forte. Dans le cas de la Catalogne, comme\nailleurs en Espagne, l\u2019envie \u00e9tait plus grande chez les jeunes de 25 \u00e0 34 ans. Tandis que dans la Communaut\u00e9\nValencienne, le \u00ab&nbsp;chauve&nbsp;\u00bb \u00e9tait le pr\u00e9f\u00e9r\u00e9 des personnes interrog\u00e9es\nde plus de 35 ans.<\/p>\n\n\n\n<p>Juan Vi\u00f1as,\nDirecteur Marketing de Pescanova<em>, <\/em>affirme que&nbsp;<em>: \u00ab&nbsp;Chez\nPescanova nous cherchions une ic\u00f4ne de No\u00ebl pour notre prochaine campagne. Nous voulions absolument sonder\nles Espagnols pour conna\u00eetre leurs pr\u00e9f\u00e9rences \u00e0 ce sujet&nbsp;\u00bb. <\/em><\/p>\n\n\n\n<p>Derri\u00e8re le\n\u00ab&nbsp;Calvo&nbsp;\u00bb, \u00e0 la question de savoir leurs personnages pr\u00e9f\u00e9r\u00e9s de\nNo\u00ebl, les Espagnols ont cit\u00e9 des personnalit\u00e9s espagnoles comme Raphael, Ram\u00f3n\nGarc\u00eda, Anne Igartiburu ou Cristina Pedroche.<\/p>\n\n\n\n<p>Cette \u00e9tude a permis de connecter avec les citoyens, qui appr\u00e9cient toujours l\u2019humour et les valeurs dans les campagnes, une \u00e9coute active qui porte aujourd\u2019hui ses fruits&nbsp;: \u201c<em>Chez Pescanova nous voulions \u00e0 nouveau surprendre avec une campagne joviale et fra\u00eeche, comme en 2018. L\u2019an dernier nous avons ras\u00e9 la moustache \u00e0 Vicente del Bosque et cette ann\u00e9e nous avons fait appel \u00e0 l\u2019ic\u00f4ne pr\u00e9f\u00e9r\u00e9e des Espagnols, le \u00ab&nbsp;Calvo de la loterie de No\u00ebl&nbsp;\u00bb, pour qu\u2019il s\u00e8me sa magie, pour qu\u2019il distribue des crevettes Rodolfos avec leurs moustaches&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p><strong>\u00c0\npropos des Rodolfos de Pescanova<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Les Rodolfos sont de grosses crevettes c\u00e9l\u00e8bres pour leur texture et leur go\u00fbt exceptionnels, gr\u00e2ce \u00e0 un minutieux processus d\u2019\u00e9laboration pionnier et unique dans le monde entier. Les grosses crevettes Rodolfos sont s\u00e9lectionn\u00e9es une \u00e0 une, conditionn\u00e9es et cuisin\u00e9es en pr\u00e9servant compl\u00e8tement leur int\u00e9grit\u00e9, c&rsquo;est pourquoi leur apparence et leur texture n\u2019ont pas d\u2019\u00e9gal. Leurs longues moustaches intactes sont d\u2019ailleurs un gage de qualit\u00e9. Les Rodolfos seront \u00e0 nouveau le produit phare de la campagne de Pescanova.<\/p>\n\n\n\n<p> Cliquez&nbsp;<a href=\"http:\/\/www.youtube.com\/watch?v=mxdvQxKu84Q\">ICI&nbsp;<\/a>pour voir le nouveau spot de Pescanova. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019acteur britannique Clieve Arrindel, par\u00e9 d\u2019une moustache, est le visage de la nouvelle campagne de No\u00ebl de Pescanova \u00ab Elige Bigotes&nbsp;\u00bb (Choisissez la moustache). Pour sa<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":11128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 ans plus tard, le \u00ab Calvo \u00bb de la loterie de No\u00ebl est de retour - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/fr\/2019\/12\/04\/14-ans-plus-tard-le-calvo-de-la-loterie-de-noel-est-de-retour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 ans plus tard, le \u00ab Calvo \u00bb de la loterie de No\u00ebl est de retour - Nueva Pescanova\" \/>\n<meta property=\"og:description\" content=\"L\u2019acteur britannique Clieve Arrindel, par\u00e9 d\u2019une moustache, est le visage de la nouvelle campagne de No\u00ebl de Pescanova \u00ab Elige Bigotes&nbsp;\u00bb (Choisissez la moustache). 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