{"id":12690,"date":"2020-02-11T11:32:00","date_gmt":"2020-02-11T11:32:00","guid":{"rendered":"http:\/\/www.nuevapescanova.com\/?p=12690"},"modified":"2020-02-12T11:35:49","modified_gmt":"2020-02-12T11:35:49","slug":"pescanova-est-le-fabricant-de-grande-consommation-a-plus-forte-croissance-en-espagne-en-2019","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2020\/02\/11\/pescanova-est-le-fabricant-de-grande-consommation-a-plus-forte-croissance-en-espagne-en-2019\/","title":{"rendered":"Pescanova est le fabricant de grande consommation \u00e0 plus forte croissance en Espagne en 2019"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>D\u2019apr\u00e8s le rapport <em>Strategic Planner Spain<\/em> de Nielsen, le groupe\na enregistr\u00e9 une croissance de 11,9&nbsp;% dans les ventes valeur, soit en huit\npoints sup\u00e9rieure aux donn\u00e9es obtenues en 2018 (3,4&nbsp;%)<\/strong><\/li><li><strong>L\u2019innovation et la qualit\u00e9 des produits ont \u00e9t\u00e9 des facteurs cl\u00e9s\n     pour le d\u00e9veloppement et la croissance de la marque<\/strong><\/li><\/ul>\n\n\n\n<p><strong>Vigo, 11 f\u00e9vrier 2020<\/strong>.- Pescanova est le\nfabricant de grande consommation \u00e0 plus forte croissance en Espagne en 2019. D\u2019apr\u00e8s les donn\u00e9es du rapport <em>Strategic\nPlanner<\/em> <em>Spain,<\/em> \u00e9labor\u00e9 par le cabinet de conseil Nielsen, la\ncompagnie est en t\u00eate du classement des fabricants \u00e0 plus forte croissance,\navec une hausse de 11,9&nbsp;% des ventes valeur par rapport \u00e0 3,4% atteint en\n2018. <\/p>\n\n\n\n<p>Le\nchiffre d\u2019affaires des principales entreprises d\u2019alimentation, de boissons et\nde droguerie dans les hypermarch\u00e9s et les supermarch\u00e9s d\u2019Espagne sont analys\u00e9s\npour \u00e9laborer cette \u00e9tude. Au classement g\u00e9n\u00e9ral du chiffre d\u2019affaires,\nPescanova se maintient \u00e0 la 19e place parmi les fabricants du canal <em>retail<\/em>\nen Espagne.<\/p>\n\n\n\n<p>La\nmarque poursuit ainsi sa croissance entam\u00e9e au cours des derni\u00e8res ann\u00e9es et s\u2019affirme\ndans le Top 20 des principales marques de consommation en Espagne gr\u00e2ce \u00e0 son\nengagement envers la qualit\u00e9, l\u2019innovation et l\u2019adaptation constante aux\nhabitudes du consommateur.<\/p>\n\n\n\n<p>En\nce sens, Sergio Elizalde, directeur g\u00e9n\u00e9ral commercial du Groupe Nueva\nPescanova, affirme que \u00ab&nbsp;Nous travaillons pour amener la fra\u00eecheur de la\nmer sur la table de nos consommateurs. Pour cela, en plus de garantir le\ncontr\u00f4le de la totalit\u00e9 de la cha\u00eene de valeur de nos produits, de la p\u00eache \u00e0\nla commercialisation, nous analysons les besoins du march\u00e9 pour anticiper les\nnouvelles tendances par le biais de formules qui promeuvent la consommation de\npoisson dans les foyers&nbsp;\u00bb. Et il ajoute&nbsp;: \u00ab&nbsp;Nous sommes fiers\nque Pescanova soit l\u2019une des marques pr\u00e9f\u00e9r\u00e9es des consommateurs en Espagne.\nNous continuerons de travailler dans ce sens pour renforcer cette\nconfiance&nbsp;\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019apr\u00e8s le rapport Strategic Planner Spain de Nielsen, le groupe a enregistr\u00e9 une croissance de 11,9&nbsp;% dans les ventes valeur, soit en huit points sup\u00e9rieure aux<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":12672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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