{"id":2380,"date":"2017-12-12T23:45:17","date_gmt":"2017-12-12T23:45:17","guid":{"rendered":"http:\/\/demo.nuevapescanova.com\/2017\/12\/12\/quince-mujeres-protagonizan-el-mensaje-real-de-navidad-de-este-ano\/"},"modified":"2018-03-22T18:18:56","modified_gmt":"2018-03-22T18:18:56","slug":"quince-mujeres-protagonizan-el-mensaje-real-de-navidad-de-este-ano","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2017\/12\/12\/quince-mujeres-protagonizan-el-mensaje-real-de-navidad-de-este-ano\/","title":{"rendered":"Cette ann\u00e9e, quinze femmes sont les protagonistes du \u00ab\u00a0Message Royal\u00a0\u00bb de No\u00ebl"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Vigo, le 12 d\u00e9cembre 2017.-\u00a0<\/em><\/strong>Pescanova lance la campagne de No\u00ebl en traitant un sujet social\u00a0: l\u2019in\u00e9galit\u00e9 entre les sexes.\u00a0Dans un sc\u00e9nario qui simule le bureau de la Zarzuela, d\u2019o\u00f9 le traditionnel Message du Roi est retransmis la Veille de No\u00ebl, les protagonistes du spot, les \u00ab\u00a0reines\u00a0\u00bb du foyer, 15 femmes, ayant des tranches d\u2019\u00e2ge diff\u00e9rentes ainsi que la race, l\u2019origine, le statut personnel et l\u2019orientation sexuelle diff\u00e9rents, lancent leur \u00ab\u00a0Message Royale\u00a0\u00bb\u00a0: une s\u00e9rie d\u2019opinions qui refl\u00e8tent les probl\u00e8mes qui touchent et concernent les femmes aujourd’hui, leurs pr\u00e9occupations au sujet de la situation sociale et des perspectives pour le pr\u00e9sent et l\u2019avenir des espagnoles.<\/p>\n

Il s\u2019agit de t\u00e9moignages r\u00e9els, tels que \u00ab\u00a0Si j\u2019\u00e9tais un homme, ce serait plus facile pour moi, mais je ne le suis pas, et alors… il faut se battre\u00a0\u00bb\u00a0;\u00a0\u00ab\u00a0Nous pouvons atteindre le m\u00eame niveau que les hommes et nous devons y arriver parce que nous sommes tous \u00e9gaux\u00a0\u00bb\u00a0;\u00a0\u00ab\u00a0Il faut qu\u2019il y ait moins de princesses et plus de guerri\u00e8res\u00a0\u00bb ou \u00ab\u00a0Il faut que nous supprimions les \u00e9tiquettes. Nous devons \u00eatre plus attentives \u00e0 ce qui nous rassemble et moins \u00e0 ce qui nous s\u00e9pare\u00a0\u00bb.\u00a0Les 15 protagonistes des spots parlent d\u2019une r\u00e9alit\u00e9 dont Pescanova se fait \u00e9cho, tout en cr\u00e9ant une campagne d\u00e9mocratique, directe, avec laquelle la marque veut contribuer \u00e0 b\u00e2tir une soci\u00e9t\u00e9 meilleure.<\/p>\n

Les spots sont diffus\u00e9s sur les grandes cha\u00eenes de t\u00e9l\u00e9vision et sur le Canal YouTube, ainsi qu\u2019\u00e0 travers le timeline de la soci\u00e9t\u00e9 sur Twitter, Facebook et Instagram (voir spots ICI<\/a>).\u00a0Pescanova tente de cr\u00e9er un mouvement social et participatif, permettant de donner la parole \u00e0 toutes les femmes pour qu\u2019elles partagent leur opinion sur les questions qui les ont concern\u00e9es en 2017 et qu\u2019elles lancent leur \u00ab\u00a0Message Royale\u00a0\u00bb avec leurs v\u0153ux pour 2018, en t\u00e9l\u00e9chargeant leurs vid\u00e9os sur le site Web\u00a0www.elmensajedelasreinas.com<\/a>. Il est aussi possible de partager les opinions \u00e0 propos du probl\u00e8me de l\u2019in\u00e9galit\u00e9 entre les sexes sur les r\u00e9seaux sociaux en utilisant le hashtag #ElMensajeDeLasReinas.<\/p>\n

In\u00e9galit\u00e9 des sexes<\/strong><\/p>\n

Avec cette campagne, Pescanova met l\u2019accent sur une probl\u00e9matique sociale devenue cruciale dans notre soci\u00e9t\u00e9, telle que l\u2019in\u00e9galit\u00e9 entre hommes et femmes, et prend un risque en touchant un sujet qui soul\u00e8ve des opinions tr\u00e8s diff\u00e9rentes dans la soci\u00e9t\u00e9, mais consciente d\u2019apporter sa contribution \u00e0 une meilleure coexistence et acceptation des femmes comme des \u00e9gaux, en favorisant une plus grande \u00e9galit\u00e9 des chances.<\/p>\n

Les donn\u00e9es r\u00e9v\u00e8lent une fois encore que les femmes consacrent plus de temps que les hommes \u00e0 la famille et au foyer – une moyenne de 2 heures en plus par jour – et sont plus d\u00e9favoris\u00e9es quand il s\u2019agit de concilier maternit\u00e9 et travail – 42 000 femmes optent pour un cong\u00e9 pour soins \u00e0 la famille, face \u00e0 3 861 hommes.<\/p>\n

Il s\u2019agit d\u2019un point de vue qui est partag\u00e9 par les deux sexes.\u00a0Seulement 5 % des femmes et 11 % des hommes consid\u00e8rent que l\u2019\u00e9galit\u00e9 a \u00e9t\u00e9 atteinte selon les donn\u00e9es de Metroscopia.\u00a0Une r\u00e9alit\u00e9 qui se refl\u00e8te \u00e9galement dans le dernier Indice Mondial de l\u2019\u00c9cart entre les Genres du Forum \u00c9conomique Mondial, o\u00f9 l\u2019Espagne a perdu l\u2019an dernier quatre positions et occupe le rang 29 sur cette classification de l\u2019\u00e9galit\u00e9 des sexes qui analyse les salaires, la participation et les emplois qualifi\u00e9s, le niveau \u00e9ducatif, la repr\u00e9sentation dans les structures de prise de d\u00e9cision, la sant\u00e9 et l\u2019esp\u00e9rance de vie et le ratio hommes-femmes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=\u00a0\u00bb628,641,640,639,638,637,636,635,634,633,631,630,629,642,645″ img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_no\u00a0\u00bb autoplay=\u00a0\u00bbyes\u00a0\u00bb wrap=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Pescanova lance la campagne de No\u00ebl en traitant un sujet social : l’in\u00e9galit\u00e9 entre les sexes.<\/p>\n","protected":false},"author":3,"featured_media":1177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2380","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-communique-de-presse","post_format-post-format-video"],"acf":[],"yoast_head":"\nCette ann\u00e9e, quinze femmes sont les protagonistes du "Message Royal" de No\u00ebl - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/fr\/2017\/12\/12\/quince-mujeres-protagonizan-el-mensaje-real-de-navidad-de-este-ano\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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