{"id":2394,"date":"2017-11-16T17:38:47","date_gmt":"2017-11-16T17:38:47","guid":{"rendered":"http:\/\/demo.nuevapescanova.com\/2017\/11\/16\/menos-cotilleo-mas-pulpo-mejor-campana-2-0-premium-en-los-luxury-advertising-awards\/"},"modified":"2018-03-22T18:19:22","modified_gmt":"2018-03-22T18:19:22","slug":"menos-cotilleo-mas-pulpo-mejor-campana-2-0-premium-en-los-luxury-advertising-awards","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2017\/11\/16\/menos-cotilleo-mas-pulpo-mejor-campana-2-0-premium-en-los-luxury-advertising-awards\/","title":{"rendered":"\u00ab\u00a0Menos Cotilleo, m\u00e1s pulpo\u00a0\u00bb, la meilleure campagne 2.0 Premium aux Luxury Advertising Awards"},"content":{"rendered":"<p><strong><em>Vigo, le 16 novembre 2017<\/em><\/strong>.- Le Groupe Nueva Pescanova vient d\u2019\u00eatre \u00e0 nouveau honor\u00e9 en termes d\u2019innovation et de cr\u00e9ativit\u00e9, dans ce cas, li\u00e9 \u00e0 la campagne de lancement de l\u2019une des derni\u00e8res innovations : le poulpe cuit dans son jus. L\u2019organisation <strong>Luxury Advertising Awards<\/strong> a r\u00e9compens\u00e9, dans le cadre de son V Festival de Publicit\u00e9 de Luxe et de Marques Premium, la campagne num\u00e9rique <strong>\u00ab Menos cotilleo, m\u00e1s pulpo \u00bb (Moins de comm\u00e9rages, plus de poulpe)<\/strong>, en tant que <strong>Meilleure Campagne de Communication 2.0 Premium.<\/strong><\/p>\n<p>Ces prix valorisent que la publicit\u00e9 transmette efficacement la philosophie de l\u2019entreprise et qu\u2019elle contribue \u00e0 l\u2019approche clients et repr\u00e9sentants sociaux.<\/p>\n<p><strong>#MenosCotilleoM\u00e1sPulpo<\/strong> est un concept qui fait partie de la campagne \u00ab Algo se cuece en Carballi\u00f1o \u00bb (Quelque chose se passe \u00e0 Carballi\u00f1o), dont la cr\u00e9ativit\u00e9 a \u00e9t\u00e9 d\u00e9velopp\u00e9e par l\u2019Agence de Lola MullenLowe pour pr\u00e9senter la derni\u00e8re nouveaut\u00e9 de Pescanova, le Poulpe cuit dans son jus. Une proposition qui fait \u00e9largir la gamme de produits r\u00e9frig\u00e9r\u00e9s de la soci\u00e9t\u00e9, o\u00f9 le plaisir et la commodit\u00e9 se fondent, pour offrir un produit qui rapproche la saveur la plus typique de la Galice \u00e0 la table des consommateurs d\u2019une mani\u00e8re rapide et facile de pr\u00e9paration.<\/p>\n<p>L\u2019agence de marketing digital Roi Scroll a \u00e9t\u00e9 la responsable de la conceptualisation de la strat\u00e9gie de contenu et de battage social sur les \u00e9cosyst\u00e8mes num\u00e9riques de la campagne prim\u00e9e. De fa\u00e7on humoristique et \u00e0 travers la figure traditionnelle de la \u00ab pulpeira \u00bb, les r\u00e9seaux sociaux de Pescanova demandaient de cesser de faire des potins malins qui circulent \u00e0 travers les villages, les villes, la t\u00e9l\u00e9vision, la presse&#8230; et les propres r\u00e9seaux sociaux. Ce personnage incarne la tradition transmise de p\u00e8re en fils depuis plus de 100 ans et, de m\u00eame, la responsabilit\u00e9 que suppose l\u2019art d\u2019une cuisson parfaite du poulpe. Cette campagne a refl\u00e9t\u00e9 le savoir-faire et l\u2019importance d\u2019un produit de qualit\u00e9, le poulpe de Pescanova, cuit dans le berceau de la tradition du poulpe, Carballi\u00f1o, en Galice, par ceux qui, g\u00e9n\u00e9ration apr\u00e8s g\u00e9n\u00e9ration, ont pr\u00e9par\u00e9 et vendu le poulpe.<\/p>\n<p>Avec la campagne 100 % num\u00e9rique, Pescanova a obtenu plus 4 millions de visualisations sur les 3 spots de la campagne. C\u2019est le r\u00e9seau de microblogging Twitter qui a concentr\u00e9 le c\u0153ur de la strat\u00e9gie dans les m\u00e9dias sociaux, en agissant comme axe principal dynamique. Le succ\u00e8s fut tel que le hashtag #MenosCotilleoM\u00e1sPulpo est devenu un trending topic organique pendant 3 heures et demie le jour du lancement et, au total, la campagne a recueilli 24 millions d\u2019impacts dans ce r\u00e9seau social.<\/p>\n<p>De m\u00eame, certaines personnes fameuses de la presse people de notre pays ont partag\u00e9 avec la marque au cours de ces journ\u00e9es en s\u2019appuyant sur la pulpeira, transform\u00e9e en une ic\u00f4ne marquante de la campagne publicitaire, visant \u00e0 faire taire \u00e0 plus d\u2019une personne. La marque a \u00e9galement envoy\u00e9 quelques caisses num\u00e9riques de poulpe pour appeler au calme et semer la paix parmi les c\u00e9l\u00e9brit\u00e9s qui montraient leurs d\u00e9saccords au cours de ces jours dans les r\u00e9seaux sociaux.<\/p>\n<p>Le prix sera remis lors du gala des Luxury Advertising Awards le 15 d\u00e9cembre \u00e0 19 heures, au Palais des Congr\u00e8s de Marbella.<\/p>\n<p>Le Groupe Nueva Pescanova se distingue par sa position en tant que soci\u00e9t\u00e9 qui mise sur les nouvelles technologies et les canaux pour d\u00e9velopper ses strat\u00e9gies de communication et de marketing en ligne avec sa gamme de produits innovants pour les consommateurs qui recherchent la qualit\u00e9, la vari\u00e9t\u00e9 et les formats pratiques.<\/p>\n<p><strong>Pour voir la campagne, cliquez sur:<\/strong><\/p>\n<p>-Spot Salon de Coiffure:\u00a0<a href=\"https:\/\/youtu.be\/fJ0AEVjQid8\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/fJ0AEVjQid8<br \/>\n<\/a>-Spot Bar:\u00a0<a href=\"https:\/\/youtu.be\/j2455tSUnsY\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/j2455tSUnsY<br \/>\n<\/a>-Spot Magasin de Chaussures:\u00a0<a href=\"https:\/\/youtu.be\/XeerZ6wBOKE\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/XeerZ6wBOKE<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;organisation Luxury Advertising Awards a r\u00e9compens\u00e9, dans le cadre de son V Festival de Publicit\u00e9 de Luxe et de Marques Premium, la campagne num\u00e9rique \u00ab\u00a0Menos cotilleo, m\u00e1s pulpo\u00a0\u00bb.<\/p>\n","protected":false},"author":3,"featured_media":1178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"acf":[],"yoast_head":"<!-- This site is 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