{"id":2454,"date":"2017-06-15T00:44:39","date_gmt":"2017-06-15T00:44:39","guid":{"rendered":"http:\/\/demo.nuevapescanova.com\/2017\/06\/15\/pescanova-la-sexta-marca-de-gran-consumo-que-mas-compran-los-hogares-en-espana\/"},"modified":"2018-03-17T09:11:26","modified_gmt":"2018-03-17T09:11:26","slug":"pescanova-la-sexta-marca-de-gran-consumo-que-mas-compran-los-hogares-en-espana","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2017\/06\/15\/pescanova-la-sexta-marca-de-gran-consumo-que-mas-compran-los-hogares-en-espana\/","title":{"rendered":"Pescanova, la sixi\u00e8me marque de Grande Consommation que les foyers espagnols ach\u00e8tent le plus"},"content":{"rendered":"

Vigo, le 15 juin 2017<\/em><\/strong>.- Les produits Pescanova occupent la sixi\u00e8me place en termes de p\u00e9n\u00e9tration dans les foyers espagnols, selon la cinqui\u00e8me \u00e9dition du rapport Brand FootPrint, parmi les 50 marques de Grande Consommation les\u00a0 plus populaires, \u00e9labor\u00e9 par le cabinet-conseil Kantar World Panel.\u00a0Ce classement \u00e9value le pourcentage de m\u00e9nages qui ach\u00e8tent la marque\u00a0 en un an.<\/p>\n

Pescanova est pr\u00e9sente dans 60 % des foyers gr\u00e2ce \u00e0 sa grande vari\u00e9t\u00e9 de produits surgel\u00e9s et r\u00e9frig\u00e9r\u00e9s, avec des propositions comme le Dippeo de Crevettes, la derni\u00e8re innovation gr\u00e2ce \u00e0 laquelle la soci\u00e9t\u00e9 s\u2019introduit dans ce segment de march\u00e9.\u00a0La soci\u00e9t\u00e9 galicienne gagne des positions dans les m\u00e9nages espagnols en misant sur des produits de consommation plus naturels, plus pratiques et plus adapt\u00e9s aux tendances actuelles.<\/p>\n

En ce qui concerne le classement des marques d\u2019Alimentation, Pescanova est un poste en avant par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente et devient la septi\u00e8me marque alimentaire la plus choisie par les m\u00e9nages espagnols.<\/p>\n

Ce classement mesure combien de fois une marque est achet\u00e9e dans le point de vente. Il analyse, bas\u00e9 sur le nombre d\u2019acheteurs d\u2019une marque, la fr\u00e9quence d\u2019achat, ce qui s\u2019exprime \u00e0 travers les \u00ab\u00a0contacts avec le consommateur\u00a0\u00bb ou CRP (de l\u2019anglais Consumer Reach Points).<\/p>\n

\"\"<\/p>\n

Au niveau r\u00e9gional, la soci\u00e9t\u00e9 galicienne se positionne parmi les 10 marques les plus consomm\u00e9es dans des Communaut\u00e9s telles que Madrid, les Asturies, Cantabrie, Castille-la Manche, la Communaut\u00e9 de Valence ou La Rioja, entre autres.\u00a0Il faut sp\u00e9cialement remarquer, Aragon, o\u00f9 elle occupe la 5\u00e8me place et Castilla et Le\u00f3n, o\u00f9 elle est situ\u00e9e dans la 6\u00e8me position.<\/p>\n

La cinqui\u00e8me \u00e9dition du rapport annuel Brand FootPrint fournit la vision la plus pure de l\u2019attrait d\u2019une marque et il est \u00e9labor\u00e9 sur un \u00e9chantillon de 12 000\u00a0 m\u00e9nages repr\u00e9sentatifs de la population.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pescanova est pr\u00e9sente dans 60 % des foyers gr\u00e2ce \u00e0 sa grande vari\u00e9t\u00e9 de produits surgel\u00e9s et r\u00e9frig\u00e9r\u00e9s.<\/p>\n","protected":false},"author":3,"featured_media":313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"acf":[],"yoast_head":"\nPescanova, la sixi\u00e8me marque de Grande Consommation que les foyers espagnols ach\u00e8tent le plus - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/fr\/2017\/06\/15\/pescanova-la-sexta-marca-de-gran-consumo-que-mas-compran-los-hogares-en-espana\/\" \/>\n<meta property=\"og:locale\" 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