{"id":2465,"date":"2017-05-26T00:52:16","date_gmt":"2017-05-26T00:52:16","guid":{"rendered":"http:\/\/demo.nuevapescanova.com\/2017\/05\/26\/el-grupo-nueva-pescanova-gana-el-ampe-de-plata-por-su-campana-juntemos-las-mesas\/"},"modified":"2018-03-16T09:51:10","modified_gmt":"2018-03-16T09:51:10","slug":"el-grupo-nueva-pescanova-gana-el-ampe-de-plata-por-su-campana-juntemos-las-mesas","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2017\/05\/26\/el-grupo-nueva-pescanova-gana-el-ampe-de-plata-por-su-campana-juntemos-las-mesas\/","title":{"rendered":"Le Groupe Nueva Pescanova a remport\u00e9 le AMPE d&rsquo;argent pour sa campagne \u00ab\u00a0Juntemos las mesas\u00a0\u00bb"},"content":{"rendered":"<p><strong><em>Vigo, le 26 mai 2017.- <\/em><\/strong>Le Groupe Nueva Pescanova\u00a0 a re\u00e7u le prix AMPE d\u2019argent dans la cat\u00e9gorie de Meilleure Campagne T\u00e9l\u00e9vis\u00e9e pour son dernier spot de No\u00ebl \u00ab\u00a0Juntemos las mesas\u00a0\u00bb cr\u00e9\u00e9 par l\u2019agence de publicit\u00e9 Lola MullenLowe.<\/p>\n<p>Le slogan \u00ab\u00a0Juntemos las mesas\u00a0\u00bb a permis \u00e0 Pescanova de rentrer \u00e0 nouveau dans les foyers espagnols le pass\u00e9 No\u00ebl, en encourageant leurs membres \u00e0 se rassembler autour d\u2019une table unique pour profiter de la joie et la spontan\u00e9it\u00e9 des enfants, et o\u00f9 le lien \u00e9tait le produit star de la marque, les crevettes.\u00a0L\u2019id\u00e9e de la campagne est venue comme r\u00e9sultat d\u2019une \u00e9tude men\u00e9e par la soci\u00e9t\u00e9, qui signalait que 30 % des Espagnols s\u00e9parent les tables entre adultes et enfants pendant les f\u00eates de No\u00ebl.<\/p>\n<p>\u00ab\u00a0Ce prix est une reconnaissance du travail entrepris par l\u2019\u00e9quipe Nueva Pescanova pour promouvoir notre nouvelle image de marque qui vise \u00e0 stimuler l\u2019\u00e9motion, le mouvement et la fra\u00eecheur, sans perdre notre ADN en tant que la compagnie, pour connecter avec des acheteurs les plus fid\u00e8les tout en r\u00e9sultant suggestif et attrayant pour les jeunes\u00a0\u00bb, signale Ignacio Gonz\u00e1lez, PGD du Groupe Nueva Pescanova.<\/p>\n<p>La 49\u00e8me \u00e9dition des prix AMPE a eu lieu le 24 mai dans le Palais de la Presse de Madrid, dans une manifestation \u00e0 laquelle ont concouru plus de 500 pi\u00e8ces et qui a r\u00e9uni pr\u00e8s de 300 professionnels du monde de la publicit\u00e9 et des m\u00e9dias pour\u00a0conna\u00eetre de premi\u00e8re main les meilleures cr\u00e9ations publicitaires en 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe Nueva Pescanova\u00a0 a re\u00e7u le prix AMPE d\u2019argent dans la cat\u00e9gorie de Meilleure Campagne T\u00e9l\u00e9vis\u00e9e pour son dernier spot de No\u00ebl \u00ab\u00a0Juntemos las mesas\u00a0\u00bb cr\u00e9\u00e9 par l\u2019agence de publicit\u00e9 Lola MullenLowe.<\/p>\n","protected":false},"author":3,"featured_media":319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Groupe Nueva Pescanova a remport\u00e9 le AMPE d&#039;argent pour sa campagne &quot;Juntemos las mesas&quot; - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/fr\/2017\/05\/26\/el-grupo-nueva-pescanova-gana-el-ampe-de-plata-por-su-campana-juntemos-las-mesas\/\" \/>\n<meta property=\"og:locale\" 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