{"id":2485,"date":"2017-02-09T01:07:49","date_gmt":"2017-02-09T01:07:49","guid":{"rendered":"http:\/\/demo.nuevapescanova.com\/2017\/02\/09\/pescanova-presenta-su-nueva-imagen\/"},"modified":"2018-03-16T10:19:22","modified_gmt":"2018-03-16T10:19:22","slug":"pescanova-presenta-su-nueva-imagen","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2017\/02\/09\/pescanova-presenta-su-nueva-imagen\/","title":{"rendered":"Pescanova pr\u00e9sente sa nouvelle image"},"content":{"rendered":"

Vigo, le 9 f\u00e9vrier 2017<\/em><\/strong>.- Pescanova a pr\u00e9sent\u00e9 aujourd’hui sa nouvelle identit\u00e9 visuelle, en renouvelant l\u2019image commerciale et corporative du groupe Nueva Pescanova. En ce qui concerne la nouvelle image de marque, la soci\u00e9t\u00e9 a mis\u00e9 pour une refonte du logo actuel, en conservant la couleur rouge et les lettres majuscules. Gr\u00e2ce \u00e0 ce logo, la marque Pescanova \u00e9volue tout en respectant son essence pour profiter de son bon positionnement dans la m\u00e9moire du consommateur.<\/p>\n

De cette fa\u00e7on, sa personnalit\u00e9 est plus renforc\u00e9e tout en transmettant l\u2019\u00e9motion, le mouvement, la fra\u00eecheur et la modernit\u00e9, de fa\u00e7on \u00e0 nouer les contacts avec les acheteurs les plus fid\u00e8les et \u00e0 r\u00e9sulter s\u00e9duisant, attrayant et frais pour les plus jeunes.<\/p>\n

Le nouveau logo s\u2019inspire de la fra\u00eecheur de l\u2019environnement marin et du dynamisme que les drapeaux sugg\u00e8rent lorsqu\u2019ils flottent dans le vent.\u00a0En cons\u00e9quence, nous avons r\u00e9ussi \u00e0 refl\u00e9ter d\u2019un seul coup d\u2019\u0153il le nouvel ADN de la soci\u00e9t\u00e9, qui cherche \u00e0 apporter la fra\u00eecheur de la mer \u00e0 la table du consommateur avec la m\u00eame qualit\u00e9 que dans tous et chacun de ses 57 ans d\u2019histoire.<\/p>\n

\"\"<\/p>\n

\u00ab\u00a0Pescanova est une marque tr\u00e8s appr\u00e9ci\u00e9e par les consommateurs.\u00a0Il est temps de changer, de faire un pas en avant vers l\u2019avenir, de renouveler pour s\u2019adapter aux nouvelles tendances du march\u00e9 et de transmettre une esth\u00e9tique plus dynamique, sans perdre notre essence.\u00a0Avec cette nouvelle image, nous voulons rappeler que nous sommes innovateurs d\u00e8s le premier jour et que nous tenons en haute estime ce que nous offre la mer.\u00a0Sans aucun doute, ce changement rajeunit non seulement notre image la plus visible, mais aussi notre d\u00e9sir, notre passion et notre force\u00a0\u00bb, a d\u00e9clar\u00e9 Ignacio Gonz\u00e1lez, PDG du Groupe Nueva Pescanova.<\/p>\n

En d\u00e9finitive, \u00e0 travers ce relookage, le premier de toute son histoire, la soci\u00e9t\u00e9 tente que son identit\u00e9 soit le reflet de la nouvelle strat\u00e9gie dans laquelle le Groupe est plong\u00e9. Cette strat\u00e9gie se concentre, entre autres, sur un fort engagement pour la vente sous le nom de la marque Pescanova et sur l\u2019innovation visant \u00e0 affronter le lancement de nouveaux produits et formats ax\u00e9s sur les nouvelles tendances de consommation.\u00a0La marque utilisera le slogan \u00ab\u00a0no perdamos la frescura\u00a0\u00bb (ne perdons pas la fra\u00eecheur) dans de diff\u00e9rents m\u00e9dias, tels que les r\u00e9seaux sociaux.<\/p>\n

Le nouveau logo sera introduit progressivement dans les prochains mois dans les nouveaux emballages de tous les produits au niveau mondial.\u00a0Pescanova vend aujourd\u2019hui dans un total de 80 pays sur les cinq continents.<\/p>\n

Image du Groupe Nueva Pescanova <\/strong><\/p>\n

Le Groupe Nueva Pescanova pr\u00e9sente \u00e9galement aujourd’hui la r\u00e9novation de son image corporative qui s\u2019adapte \u00e0 sa nouvelle r\u00e9alit\u00e9\u00a0: il s\u2019agit d\u2019une nouvelle compagnie depuis 2015, mais sans rompre avec son pass\u00e9.\u00a0Pour ce faire, la compagnie pr\u00e9conise de garder en m\u00e9moire son ic\u00f4ne, reconnu mondialement, mais en le mettant \u00e0 jour et en le modernisant.\u00a0De cette fa\u00e7on, l\u2019initiale \u00ab\u00a0P\u00a0\u00bb, plus \u00e9largie et g\u00e9om\u00e9trique, acquiert volume en simulant un pli dans le coin sup\u00e9rieur gauche qui devient un poisson et qui \u00e9voque l\u2019essence de l\u2019entreprise\u00a0: une multinationale galicienne leader du secteur, sp\u00e9cialis\u00e9e dans la capture,\u00a0la culture, la production et la commercialisation des produits de la mer et renforce l\u2019ic\u00f4ne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pescanova a pr\u00e9sent\u00e9 aujourd’hui sa nouvelle identit\u00e9 visuelle, en renouvelant l’image commerciale et corporative du groupe Nueva Pescanova. <\/p>\n","protected":false},"author":3,"featured_media":334,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"acf":[],"yoast_head":"\nPescanova pr\u00e9sente sa nouvelle image - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/fr\/2017\/02\/09\/pescanova-presenta-su-nueva-imagen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pescanova pr\u00e9sente sa nouvelle image - 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