{"id":2493,"date":"2016-12-02T01:31:31","date_gmt":"2016-12-02T01:31:31","guid":{"rendered":"http:\/\/demo.nuevapescanova.com\/2016\/12\/02\/el-30-de-los-espanoles-separa-las-mesas-de-adultos-y-ninos-en-las-celebraciones-de-navidad\/"},"modified":"2018-03-17T09:22:40","modified_gmt":"2018-03-17T09:22:40","slug":"el-30-de-los-espanoles-separa-las-mesas-de-adultos-y-ninos-en-las-celebraciones-de-navidad","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2016\/12\/02\/el-30-de-los-espanoles-separa-las-mesas-de-adultos-y-ninos-en-las-celebraciones-de-navidad\/","title":{"rendered":"30 % des Espagnols s\u00e9parent les tables d&rsquo;adultes et d&rsquo;enfants dans les c\u00e9l\u00e9brations de No\u00ebl"},"content":{"rendered":"<p><strong><em>Vigo, le 2 d\u00e9cembre 2016<\/em><\/strong>.- 30 % des Espagnols s\u00e9parent les tables des adultes de celles des enfants dans les f\u00eates de No\u00ebl, selon un sondage r\u00e9alis\u00e9 par Pescanova aupr\u00e8s d\u2019un total de 1 100 personnes \u00e2g\u00e9es de 18 \u00e0 65 ans dans toutes les provinces.<\/p>\n<p>68 % des personnes sond\u00e9es affirment qu\u2019ils se r\u00e9unissent avec 8 ou plus invit\u00e9s \u00e0 ces dates.\u00a0Les 24 et 25 d\u00e9cembre, souvent avec des membres de la famille, tandis que les f\u00eates de fin d\u2019ann\u00e9e et le jour des rois 21 % disent qu\u2019ils profitent pour rencontrer des amis.\u00a0La nuit de la Saint Sylvestre, les personnes interrog\u00e9es disent que la s\u00e9paration des tables pour adultes et enfants est encore plus grande, atteignant 40 %.<\/p>\n<p>\u00c0 l\u2019\u00e9gard du r\u00e9sultat de cette \u00e9tude, le Groupe Nueva Pescanova lance \u00e0 No\u00ebl sa nouvelle campagne publicitaire, qui vise \u00e0 encourager la population espagnole \u00e0 se r\u00e9unir autour d\u2019une seule table, tout en profitant davantage de la joie de ces f\u00eates, de la spontan\u00e9it\u00e9 et de la fra\u00eecheur qui\u00a0\u00e9manent des enfants.<\/p>\n<p>Sous le hashtag #juntemoslasmesas (rassemblons les tables), la campagne inclut des spots publicitaires d\u2019une dur\u00e9e de 1&rsquo;30\u00b2, 30\u00b2\u00a0et 10\u00b2 qui suppose le retour de Pescanova \u00e0 la t\u00e9l\u00e9vision et \u00e0 la toile avec un slogan plus frais et plus amusant que dans le pass\u00e9.\u00a0Il est \u00e0 noter que, \u00e0 part le spot publicitaire \u00e9mis ponctuellement \u00e0 No\u00ebl en 2015, Pescanova n\u2019a pas \u00e9t\u00e9 pr\u00e9sente \u00e0 la t\u00e9l\u00e9vision depuis 2011.\u00a0L\u2019agence de publicit\u00e9 de Lola MullenLowe a \u00e9t\u00e9 choisie pour d\u00e9velopper la cr\u00e9ativit\u00e9 des annonces, tout en d\u00e9marrant une nouvelle \u00e9tape et un nouveau style dans la communication de la marque.<\/p>\n<p>La campagne d\u00e9finit les crevettes, produit phare de Pescanova, comme lien entre les tables pour adultes et enfants. Un tiers des crevettes vendues dans les supermarch\u00e9s en Espagne est de cette marque.\u00a0Selon le dernier rapport \u00ab\u00a0La consommation \u00e0 No\u00ebl\u00a0\u00bb de 2016 \u00e9labor\u00e9 par Kantar Worldpanel, les produits les plus consomm\u00e9s en Espagne \u00e1 No\u00ebl sont les crevettes g\u00e9antes, les crevettes, le jambon ib\u00e9rique, les fum\u00e9s, les chocolats, les desserts de No\u00ebl, le cidre, le cava et\u00a0le champagne.<\/p>\n<p><strong>Sur Lola MullenLowe<\/strong><\/p>\n<p>LOLA est le centre cr\u00e9atif le plus renomm\u00e9 du r\u00e9seau MullenLowe.\u00a0Une Agence espagnole mais avec une port\u00e9e globale, qui r\u00e9alise des campagnes int\u00e9gr\u00e9es pour des clients si divers que Magnum, Mattel, Burger King ou Axe.\u00a0Il s\u2019agit d\u2019une agence qui place les gens au centre de la communication et qui poss\u00e8de une vaste exp\u00e9rience dans le repositionnement des marques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>68 % des personnes sond\u00e9es affirment qu\u2019ils se r\u00e9unissent avec 8 ou plus invit\u00e9s \u00e0 ces dates.<\/p>\n","protected":false},"author":3,"featured_media":346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>30 % des Espagnols s\u00e9parent les tables d&#039;adultes et d&#039;enfants dans les c\u00e9l\u00e9brations de No\u00ebl - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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