{"id":6135,"date":"2018-05-30T10:04:54","date_gmt":"2018-05-30T10:04:54","guid":{"rendered":"http:\/\/www.nuevapescanova.com\/2018\/05\/30\/este-verano-desenvidiate\/"},"modified":"2018-06-01T08:46:40","modified_gmt":"2018-06-01T08:46:40","slug":"este-verano-desenvidiate","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/fr\/2018\/05\/30\/este-verano-desenvidiate\/","title":{"rendered":"Cet \u00e9t\u00e9 #d\u00e9convoitez!"},"content":{"rendered":"<p><strong>Vigo, 30 mai 2018.- <\/strong>Pescanova lance sa nouvelle campagne d\u2019\u00e9t\u00e9 \u00e0 partir d\u2019un d\u00e9faut qui est le propre de tout un chacun\u00a0: la convoitise. En ces temps nouveaux, ce sentiment de convoiter ce que les autres ont ou font s\u2019alimente en permanence dans cette vitrine num\u00e9rique des r\u00e9seaux sociaux o\u00f9 s\u2019\u00e9talent des vies parfaites dans des cadres paradisiaques.<\/p>\n<p>C\u2019est pourquoi la soci\u00e9t\u00e9 souhaite encourager ceux qui ne partent pas en vacances \u00e0 \u00ab\u00a0d\u00e9convoiter\u00a0\u00bb en amenant l\u2019esprit de la mer sous la forme des produits Pescanova \u00e0 ceux et celles qui sont priv\u00e9s de vacances. \u00ab\u00a0L\u2019\u00e9t\u00e9 dure 90 jours, mais pas les vacances, et c\u2019est \u00e0 cette p\u00e9riode de\u00a0\u00ab\u00a0non vacances\u00a0\u00bb que nous convoitons le plus cette chance que d\u2019autres ont de partir en vacances\u00a0\u00bb a expliqu\u00e9 Juan Vi\u00f1as, directeur marketing de Nueva Pescanova.<\/p>\n<p>Pescanova a choisi quatre de ses produits stars pour pratiquer la \u00ab\u00a0d\u00e9convoitise\u00a0\u00bb. Ces produits sont les <em>gambas g\u00e9antes sauvages<\/em>, p\u00each\u00e9es dans les eaux de l\u2019Atlantique Sud, en Argentine, id\u00e9ales \u00e0 la plancha, cuites ou au four\u00a0; les <em>moules cuites au naturel<\/em>, pr\u00eates \u00e0 \u00eatre consomm\u00e9es froides ou r\u00e9chauff\u00e9es au four micro-ondes\u00a0; les <em>tentacules de poulpe cuits dans leur jus<\/em>, cuisin\u00e9s selon les recettes traditionnelles de la Galice\u00a0; et, pour terminer, les <em>b\u00e2tonnets de la mer r\u00e9frig\u00e9r\u00e9s<\/em>, un mets id\u00e9al pour accompagner et donner une touche de couleur \u00e0 vos salades et vos p\u00e2tes sans colorants ni conservateurs artificiels.<\/p>\n<p><em>\u00ab\u00a0Este verano desenv\u00eddiate\u00a0\u00bb<\/em> est une campagne 360\u00ba qui comprendra plusieurs initiatives, dont trois spots qui seront diffus\u00e9s sur les principales cha\u00eenes de t\u00e9l\u00e9vision espagnoles et disponibles sur le canal Youtube de Pescanova.<\/p>\n<ul>\n<li>Couple\u00a0: <a href=\"https:\/\/youtu.be\/fD6ny5RTnBE\">https:\/\/youtu.be\/fD6ny5RTnBE<\/a><\/li>\n<li>Coll\u00e8gues\u00a0: <a href=\"https:\/\/youtu.be\/poeNStbHIkk\">https:\/\/youtu.be\/poeNStbHIkk<\/a><\/li>\n<li>C\u00e9libataire\u00a0: <a href=\"https:\/\/youtu.be\/Ehobwv6tsN8\">https:\/\/youtu.be\/Ehobwv6tsN8<\/a><\/li>\n<\/ul>\n<p>\u00c0 travers le hashtag #Desenv\u00eddiate, la compagnie encouragera les consommateurs \u00e0 partager leurs moments de \u00ab\u00a0d\u00e9convoitise\u00a0\u00bb sur les r\u00e9seaux sociaux, avec plusieurs prix \u00e0 la cl\u00e9. Tout au long de l\u2019\u00e9t\u00e9, Pescanova continuera de surprendre en r\u00e9alisant des actions de relations publiques pour transformer une \u00e9motion n\u00e9gative en un moment de plaisir.<\/p>\n<p><strong>Les cl\u00e9s de la \u00ab\u00a0d\u00e9convoitise\u00a0\u00bb <\/strong><\/p>\n<p>La convoitise est un sentiment complexe que tous les \u00eatres humains ressentent lorsqu\u2019ils convoitent quelque chose qu\u2019ils ne poss\u00e8dent pas, ce qui engendre un sentiment de tristesse ou de malheur. D\u2019apr\u00e8s la psychologue Silvia \u00c1lava\u00a0: \u00ab\u00a0<em>Dans les soci\u00e9t\u00e9s individualistes, la convoitise est encourag\u00e9e comme <\/em>un instrument efficace pour renforcer la comp\u00e9titivit\u00e9. Les personnes doivent se \u00ab\u00a0d\u00e9convoiter\u00a0\u00bb pour \u00eatre heureuses. Quelques cl\u00e9s pour y arriver\u00a0: se concentrer sur soi, ne pas trop se focaliser sur les autres et profiter des petits moments plaisants de la vie\u00a0: voir un bon film, discuter avec un ami ou savourer son plat pr\u00e9f\u00e9r\u00e9\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pendant trois mois, Pescanova mettra en \u0153uvre Este verano desenv\u00eddiate, une campagne publicitaire qui vise \u00e0 transformer la convoitise en \u00ab d\u00e9convoitise \u00bb en cr\u00e9ant des moments uniques pour ceux qui ne partent pas en vacances.<\/p>\n","protected":false},"author":3,"featured_media":6131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cet \u00e9t\u00e9 #d\u00e9convoitez! 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