{"id":17398,"date":"2017-11-16T17:38:47","date_gmt":"2017-11-16T17:38:47","guid":{"rendered":"http:\/\/www.nuevapescanova.com\/2017\/11\/16\/menos-cotilleo-mas-pulpo-mejor-campana-2-0-premium-en-los-luxury-advertising-awards\/"},"modified":"2017-11-16T17:38:47","modified_gmt":"2017-11-16T17:38:47","slug":"menos-cotilleo-mas-pulpo-mejor-campana-2-0-premium-en-los-luxury-advertising-awards","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/gl\/2017\/11\/16\/menos-cotilleo-mas-pulpo-mejor-campana-2-0-premium-en-los-luxury-advertising-awards\/","title":{"rendered":"&#8220;Menos cotilleo, m\u00e1s pulpo&#8221;, mejor campa\u00f1a 2.0 Premium en los Luxury Advertising Awards"},"content":{"rendered":"<p><strong>Vigo, 16 de noviembre de 2017<\/strong>.- El Grupo Nueva Pescanova suma una distinci\u00f3n m\u00e1s en t\u00e9rminos de innovaci\u00f3n y creatividad, en este caso relacionada con la campa\u00f1a de lanzamiento de una de sus \u00faltimas innovaciones: el pulpo cocido en su jugo. La organizaci\u00f3n Luxury Advertising Awards ha premiado en el marco de su V Festival de Publicidad de Lujo y Marcas Premium la campa\u00f1a digital &#8220;Menos cotilleo, m\u00e1s pulpo&#8221;, dentro de la categor\u00eda Mejor Campa\u00f1a de Comunicaci\u00f3n 2.0 Premium.<\/p>\n<p>Estos premios valoran que la publicidad logre transmitir de una manera efectiva la filosof\u00eda de la empresa y contribuya al acercamiento a clientes y referentes sociales.<\/p>\n<p>#MenosCotilleoM\u00e1sPulpo es un concepto que se enmarca dentro de la campa\u00f1a &#8220;Algo se cuece en Carballi\u00f1o&#8221;, cuya creatividad fue desarrollada por la agencia Lola MullenLowe para presentar la \u00faltima novedad de Pescanova, el Pulpo cocido en su jugo. Una propuesta con la que la compa\u00f1\u00eda ampl\u00eda su gama de productos refrigerados, donde el placer y el convenience se unen, para ofrecer un producto que acerca el sabor m\u00e1s t\u00edpico de Galicia a la mesa de los consumidores de manera f\u00e1cil y r\u00e1pida de preparar.<\/p>\n<p>La agencia de marketing digital Roi Scroll fue la encargada de conceptualizar la estrategia de contenidos y buzz social en ecosistemas digitales de la premiada campa\u00f1a. En clave de humor y, a trav\u00e9s de la tradicional figura de la pulpeira, las redes sociales de Pescanova mandaban callar los cotilleos insanos que circulaban por los pueblos, las ciudades, la televisi\u00f3n, la prensa\u2026 y las propias redes sociales. Este personaje encarna la tradici\u00f3n transmitida de padres a hijos durante m\u00e1s de 100 a\u00f1os y la seriedad que conlleva el arte de conseguir la cocci\u00f3n perfecta del pulpo. Con esta campa\u00f1a se reflej\u00f3 el buen hacer y la importancia de un producto de calidad, el pulpo de Pescanova, cocido en la cuna de la tradici\u00f3n pulpera, Carballi\u00f1o, Galicia, a trav\u00e9s de quienes generaci\u00f3n tras generaci\u00f3n han preparado y vendido pulpo.<\/p>\n<p>Con la campa\u00f1a, 100% digital, Pescanova obtuvo m\u00e1s de 4 millones de visualizaciones de los 3 spots de campa\u00f1a y fue la red de microblogging Twitter la que centr\u00f3 el coraz\u00f3n de la estrategia en social media, actuando como principal eje dinamizador. El \u00e9xito fue tal, que el hashtag #MenosCotilleoM\u00e1sPulpo lleg\u00f3 a ser trending topic org\u00e1nico durante 3 horas y media el d\u00eda del lanzamiento y, en total, la campa\u00f1a recogi\u00f3 24 millones de impactos en esta red social.<\/p>\n<p>Asimismo, algunos reconocidos personajes de la prensa del coraz\u00f3n de nuestro pa\u00eds conversaron con la marca durante esos d\u00edas apoy\u00e1ndose en la pulpeira, convertida en icono de campa\u00f1a, para mandar callar a m\u00e1s de uno. Desde la marca, tambi\u00e9n se enviaron algunas cajas de pulpo digitales para llamar a la calma y sembrar la paz entre las celebrities que aireaban sus desavenencias durante esos d\u00edas en las redes sociales.<\/p>\n<p>El galard\u00f3n ser\u00e1 entregado en la gala de los Luxury Advertising Awards el pr\u00f3ximo 15 de diciembre a las 19:00h, en el Palacio de Congresos de Marbella.<\/p>\n<p>El Grupo Nueva Pescanova destaca por su posicionamiento como compa\u00f1\u00eda que apuesta por las nuevas tecnolog\u00edas y canales para desarrollar sus estrategias de marketing y comunicaci\u00f3n, en l\u00ednea con su oferta de productos novedosos para consumidores que buscan calidad, variedad y formatos pr\u00e1cticos.<\/p>\n<p>Para ver los v\u00eddeos de la campa\u00f1a de publicidad visite:<\/p>\n<p>-Spot Peluquer\u00eda: <a href=\"https:\/\/youtu.be\/fJ0AEVjQid8\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/youtu.be\/fJ0AEVjQid8<\/a><br \/>\n-Spot Bar: <a href=\"https:\/\/youtu.be\/j2455tSUnsY\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/youtu.be\/j2455tSUnsY<\/a><br \/>\n-Spot Zapater\u00eda: <a href=\"https:\/\/youtu.be\/XeerZ6wBOKE\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/youtu.be\/XeerZ6wBOKE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La organizaci\u00f3n Luxury Advertising Awards ha premiado en el marco de su V Festival de Publicidad de Lujo y Marcas Premium la campa\u00f1a digital &#8220;Menos cotilleo, m\u00e1s pulpo&#8221;.<\/p>\n","protected":false},"author":3,"featured_media":17400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[],"class_list":["post-17398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nota-de-prensa-gl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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