{"id":17410,"date":"2018-05-30T10:04:54","date_gmt":"2018-05-30T10:04:54","guid":{"rendered":"http:\/\/www.nuevapescanova.com\/2018\/05\/30\/este-verano-desenvidiate\/"},"modified":"2018-05-30T10:04:54","modified_gmt":"2018-05-30T10:04:54","slug":"este-verano-desenvidiate","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/gl\/2018\/05\/30\/este-verano-desenvidiate\/","title":{"rendered":"\u00a1Este verano, #desenv\u00eddiate!"},"content":{"rendered":"<p><strong>Vigo, 30 de mayo de 2018.- <\/strong> Pescanova estrena campa\u00f1a de verano partiendo de uno de los defectos, se dice, m\u00e1s caracter\u00edstico de los espa\u00f1oles: la envidia. Una emoci\u00f3n que, en pleno 2018, se ve incrementada ante un escaparate digital continuo de vidas perfectas y de fotograf\u00edas en escenarios paradis\u00edacos.<\/p>\n<p>Por ello, la empresa pretende animar a los espa\u00f1oles que no est\u00e1n de vacaciones a \u201cdesenvidiarse\u201d, llevando el esp\u00edritu del mar, con los productos Pescanova, a aquellos ciudadanos que no est\u00e1n en vacaciones. \u201cEl verano dura 90 d\u00edas pero las vacaciones no, y es en ese momento de \u201cno vacaciones\u201d cuando envidiamos m\u00e1s el disfrute de otros que s\u00ed lo est\u00e1n\u201d, comenta Juan Vi\u00f1as, director de marketing de Nueva Pescanova.<\/p>\n<p>Pescanova ha escogido cuatro de sus productos estrella para practicar la \u201cdesenvidia\u201d. Se trata del <em>gamb\u00f3n salvaje<\/em>, pescado en las aguas argentinas del atl\u00e1ntico sur, ideal para cocinar a la plancha, cocido o al horno; el <em>mejill\u00f3n cocido al natural<\/em>, listo para consumir en fr\u00edo o calent\u00e1ndolo al microondas; las <em>patas de pulpo cocidas en su jugo<\/em>, cocinadas siguiendo la tradici\u00f3n de las maestras pulpeiras de Galicia; y, por \u00faltimo, los <em>palitos de mar refrigerados<\/em>, un acompa\u00f1ante ideal para ensaladas y platos de pasta con los que aportar un toque de sabor sin colorantes ni conservantes artificiales.<\/p>\n<p><em>Este verano desenv\u00eddiate<\/em> es una campa\u00f1a 360\u00ba que contar\u00e1 con distintas iniciativas, entre ellas tres spots que se emitir\u00e1n en las principales cadenas de televisi\u00f3n y que estar\u00e1n disponibles en el canal Youtube de Pescanova.<\/p>\n<ul>\n<li>Pareja: <a href=\"https:\/\/youtu.be\/fD6ny5RTnBE\">https:\/\/youtu.be\/fD6ny5RTnBE<\/a><\/li>\n<li>Colegas: <a href=\"https:\/\/youtu.be\/poeNStbHIkk\">https:\/\/youtu.be\/poeNStbHIkk<\/a><\/li>\n<li>Soltero: <a href=\"https:\/\/youtu.be\/Ehobwv6tsN8\">https:\/\/youtu.be\/Ehobwv6tsN8<\/a><\/li>\n<\/ul>\n<p>A trav\u00e9s del hashtag #Desenv\u00eddiate, la compa\u00f1\u00eda animar\u00e1 a los consumidores a compartir sus momentos de desenvidia en las redes sociales, con los que se podr\u00e1n conseguir diferentes premios. A lo largo del verano, Pescanova continuar\u00e1 sorprendiendo con acciones de relaciones p\u00fablicas con las que conseguir transformar una emoci\u00f3n negativa en un momento de disfrute.<\/p>\n<p><strong>Las claves de la desenvidia <\/strong><\/p>\n<p>La envidia es una emoci\u00f3n compleja que todos los humanos sentimos cuando deseamos algo que no poseemos y que nos provoca tristeza o desdicha. Seg\u00fan la psic\u00f3loga Silvia \u00c1lava: \u201c<em>En las sociedades individualistas, como la espa\u00f1ola, se fomenta la envidia de manera clara como <\/em>instrumento eficaz de la competitividad. Los espa\u00f1oles necesitamos desenvidiarnos para ser felices y algunas claves para no sentir envidia son: poner el foco en nosotros mismos, no fijarnos tanto en los dem\u00e1s, y disfrutar de peque\u00f1os momentos placenteros: ver una buena serie, charlar con un amigo o disfrutar de tu cena favorita\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante tres meses, Pescanova pone en marcha &#8220;Este verano desenv\u00eddiate&#8221;, una campa\u00f1a publicitaria que persigue transformar la envidia en \u201cdesenvidia\u201d, creando momentos de disfrute a la gente que no est\u00e1 de vacaciones.<\/p>\n","protected":false},"author":3,"featured_media":17412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[],"class_list":["post-17410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nota-de-prensa-gl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1Este verano, #desenv\u00eddiate! 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