{"id":18363,"date":"2020-12-15T18:50:26","date_gmt":"2020-12-15T18:50:26","guid":{"rendered":"http:\/\/www.nuevapescanova.com\/2020\/12\/15\/pescanova-recupera-el-fenomeno-viral-de-contigo-no-bicho-a-traves-de-una-divertida-lona-en-el-centro-de-madrid\/"},"modified":"2021-02-01T11:07:25","modified_gmt":"2021-02-01T11:07:25","slug":"pescanova-recupera-el-fenomeno-viral-de-contigo-no-bicho-a-traves-de-una-divertida-lona-en-el-centro-de-madrid","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/gl\/2020\/12\/15\/pescanova-recupera-el-fenomeno-viral-de-contigo-no-bicho-a-traves-de-una-divertida-lona-en-el-centro-de-madrid\/","title":{"rendered":"Pescanova recupera el fen\u00f3meno viral de \u2018Contigo no, bicho\u2019 a trav\u00e9s de una divertida lona en el centro de Madrid"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>La acci\u00f3n forma parte de la campa\u00f1a navide\u00f1a de Pescanova, cuyo <\/strong><strong><em>spot<\/em><\/strong><strong> se titula \u201cOtro a\u00f1o m\u00e1s\u201d y gira en torno al <\/strong><strong><em>claim<\/em><\/strong><strong> \u201cSi vamos a hacer algo a la vez, hag\u00e1moslo bien\u201d<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Con el mensaje de \u201cContigo no, bicho. Contigo s\u00ed, Rodolfo\u201d, la marca hace un gui\u00f1o a los consumidores anim\u00e1ndoles a disfrutar de estas Navidades tan peculiares con su producto estrella: el langostino&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p><strong><em>Vigo, 14 <\/em><\/strong><strong><em>de diciembre de 2020<\/em><\/strong>.-<em> <\/em>En el marco de su campa\u00f1a de Navidad <a href=\"https:\/\/www.youtube.com\/watch?v=UHkEWjl9RWw&amp;feature=emb_logo\">\u201cSi vamos a hacer algo a la vez, hag\u00e1moslo bien\u201d<\/a>, Pescanova sorprende en clave de humor con una <strong>gran lona de 290m<\/strong><strong><sup>2<\/sup><\/strong><strong> <\/strong>bajo el mensaje que en 2008 se convirti\u00f3 viral, \u201cContigo no Bicho\u201d, en medio del castizo barrio de Chamber\u00ed (Madrid). Conscientes del at\u00edpico a\u00f1o que vivimos, el mensaje de \u201cContigo no, bicho. Contigo s\u00ed, Rodolfo\u201d capitaliza el momento y utiliza el doble sentido para \u201cespantar\u201d al \u201cbicho\u201d m\u00e1s comentado este 2020.&nbsp;<\/p>\n\n\n\n<p>La lona, que estar\u00e1 instalada hasta el 27 de diciembre, forma parte de la campa\u00f1a navide\u00f1a de Pescanova, cuyo <em>spot<\/em> se titula <strong>\u201cOtro a\u00f1o m\u00e1s\u201d<\/strong> y gira en torno al <em>claim<\/em> <strong>\u201cSi vamos a hacer algo a la vez, hag\u00e1moslo bien\u201d<\/strong>. Para esta acci\u00f3n de <em>street marketing <\/em>en tono humor\u00edstico, la marca ha recuperado una frase que, con un toque sarc\u00e1stico, ya es conocida y utilizada de forma espont\u00e1nea por la mayor\u00eda de los espa\u00f1oles desde que se hiciera viral en un v\u00eddeo de YouTube hace ya 12 a\u00f1os.&nbsp;<\/p>\n\n\n\n<p>\u201cTras nuestro <em>spot<\/em> de Navidad, que apela a la tradici\u00f3n y los buenos momentos a trav\u00e9s de la canci\u00f3n de Mecano \u2018Un a\u00f1o m\u00e1s\u2019, <strong>hemos querido sacar una sonrisa a los viandantes que durante estas navidades paseen por Madrid<\/strong>. Este mensaje en clave de humor rescata este v\u00eddeo que se convirti\u00f3 en fen\u00f3meno viral en 2008 y que ha dejado una frase muy vers\u00e1til en el imaginario popular\u201d, explican desde la marca.<\/p>\n\n\n\n<p>As\u00ed mismo, la marca ha hecho un llamamiento en redes sociales para encontrar la historia m\u00e1s original en torno al concepto del famoso v\u00eddeo viral. Pescanova elegir\u00e1 la mejor historia, cuyo premio ser\u00e1n los famosos Rodolfos Langostinos de la marca.&nbsp;&nbsp;<\/p>\n\n\n\n<p>La creatividad ha sido desarrollada por Initiative.<\/p>\n\n\n\n<p><strong>Sobre el Grupo Nueva Pescanova<\/strong><\/p>\n\n\n\n<p><a href=\"http:\/\/www.nuevapescanova.com\/gl\/\">El Grupo Nueva Pescanova<\/a> es una empresa multinacional espa\u00f1ola l\u00edder del sector, especializada en la captura, cultivo, elaboraci\u00f3n y comercializaci\u00f3n de productos del mar, tanto frescos, refrigerados como congelados.&nbsp;<\/p>\n\n\n\n<p>Fundada en 1960, emplea a m\u00e1s de 10.000 personas en 19 pa\u00edses de 4 continentes. Bajo la marca Pescanova, vende sus productos en m\u00e1s de 80 pa\u00edses de todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La acci\u00f3n forma parte de la campa\u00f1a navide\u00f1a de Pescanova, cuyo spot se titula \u201cOtro a\u00f1o m\u00e1s\u201d y gira en torno al claim \u201cSi vamos a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-18363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-gl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pescanova recupera el fen\u00f3meno viral de \u2018Contigo no, bicho\u2019 a trav\u00e9s de una divertida lona en el 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