{"id":25317,"date":"2021-12-02T09:53:46","date_gmt":"2021-12-02T09:53:46","guid":{"rendered":"https:\/\/www.nuevapescanova.com\/2021\/12\/02\/pescanova-se-mete-con-sus-langostinos-en-su-campana-de-navidad\/"},"modified":"2022-02-09T08:49:57","modified_gmt":"2022-02-09T08:49:57","slug":"pescanova-se-mete-con-sus-langostinos-en-su-campana-de-navidad","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/gl\/2021\/12\/02\/pescanova-se-mete-con-sus-langostinos-en-su-campana-de-navidad\/","title":{"rendered":"Pescanova se mete con sus Rodolfos en la campa\u00f1a de Navidad"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Con el spot \u201c<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=lK9KKGN44iE\"><strong>Mira que eres feo\u201d<\/strong><\/a><strong> la marca sorprende bromeando sobre su principal producto, los langostinos Rodolfo. Versionando la canci\u00f3n de Antonio Mach\u00edn \u201cMira que eres linda\u201d, dialoga con un Rodolfo dici\u00e9ndole \u201cmira que eres feo\u2026, pero mira que est\u00e1s bueno\u201d.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>El ic\u00f3nico marinero Pescanova, los Rodolfos, y Risto Mejide -asombrado de la valent\u00eda de la marca al meterse con sus propios productos- son los protagonistas de la campa\u00f1a.<\/strong><\/li><\/ul>\n\n\n\n<p><strong>Vigo, 2 de diciembre de 2021<\/strong>.- Pescanova lanza campa\u00f1a de Navidad con un anuncio que recupera el tono fresco y humor\u00edstico que le caracteriza, con <strong>una reflexi\u00f3n desde el humor acerca del aspecto de sus langostinos Rodolfo<\/strong>, un producto estrella que nunca falta en la mesa de los espa\u00f1oles en \u00e9pocas navide\u00f1as y que triunfa por su sabor. Sin embargo, como muchos habremos pensado alguna vez, no son muy agraciados, y eso es lo que ha tomado Pescanova como eje de su campa\u00f1a navide\u00f1a. Para contarlo, <strong>ha versionado el cl\u00e1sico bolero del cantante Antonio Mach\u00edn, \u201cMira que eres linda\u201d, por <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=lK9KKGN44iE\"><strong>\u201cMira que eres feo\u201d.<\/strong><\/a><\/p>\n\n\n\n<p>En las diversas piezas de las que consta esta campa\u00f1a, el <strong>ic\u00f3nico marinero Pescanova<\/strong>, vestido con su chubasquero amarillo, canta \u201cMira que eres feo\u2026\u201d dedic\u00e1ndole a un Rodolfo una rom\u00e1ntica actuaci\u00f3n al piano en un barco. El famoso Rodolfo le interrumpe para trasladarle su asombro -su voz la pone <strong>Carlos Blanco<\/strong>, actor popular por su papel en la serie Fari\u00f1a, quien le da el toque gallego asociado a la marca-. El marinero le pide que le deje terminar la canci\u00f3n, donde con la misma balada finaliza resaltando su delicioso sabor: \u201c\u2026 pero mira que est\u00e1s bueno\u201d.<\/p>\n\n\n\n<p>A esta surrealista actuaci\u00f3n no le falta un toque cr\u00edtico, y qui\u00e9n mejor para hacerlo que <strong>Risto Mejide.<\/strong> Con su habitual car\u00e1cter, en el propio anuncio da su particular impresi\u00f3n acerca de este spot de Navidad, cuestionando que otras marcas hablan en sus campa\u00f1as navide\u00f1as sobre estar juntos y compartir, y que Pescanova se dedica a decir que es feo su propio producto.<\/p>\n\n\n\n<p>En palabras de <strong>Miguel \u00c1ngel Gonz\u00e1lez, director de Marketing e Innovaci\u00f3n del Grupo Nueva Pescanova,<\/strong> \u201cre\u00edrnos de nuestros productos creemos que es algo diferencial. El ser feo y estar muy bueno nos parec\u00eda una dicotom\u00eda muy interesante para explotar y utilizarla con humor, tan necesario despu\u00e9s de casi dos a\u00f1os tan complicados que hemos vivido toda la sociedad. Queremos estar cerca de los consumidores en Navidad y que lo pasen bien\u201d.<\/p>\n\n\n\n<p>La campa\u00f1a consta de <strong>varias piezas de v\u00eddeo de 70, 20 y 10 segundos<\/strong> que ser\u00e1n<strong> emitidas en televisi\u00f3n, <\/strong>adem\u00e1s de a trav\u00e9s de los canales digitales de la compa\u00f1\u00eda. La idea creativa de la campa\u00f1a ha sido de la agencia Lola-Mullenlowe. <strong>&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.nuevapescanova.com\/nuevapescanova\/wp-content\/uploads\/2021\/12\/PESCANOVA_LARGA_70seg_V2_WhatsApp.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>*** LINK VIDEONOTICIA DESCARGABLE CON DECLARACIONES DE RISTO Y EL DIRECTOR DE MARKETING: <\/strong><a href=\"http:\/\/www.nuevapescanova.com\/comunicacion\/VN_FEOS.mp4\">www.nuevapescanova.com\/comunicacion\/VN_FEOS.mp4<\/a><\/p>\n\n\n\n<p><strong>*** LINK PARA DESCARGAR EL ANUNCIO:<\/strong> <a href=\"http:\/\/www.nuevapescanova.com\/comunicacion\/wp_feos.mp4\">www.nuevapescanova.com\/comunicacion\/wp_feos.mp4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el spot \u201cMira que eres feo\u201d la marca sorprende bromeando sobre su principal producto, los langostinos Rodolfo. Versionando la canci\u00f3n de Antonio Mach\u00edn \u201cMira que<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-25317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-gl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pescanova se mete con sus Rodolfos en la campa\u00f1a de Navidad - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/gl\/2021\/12\/02\/pescanova-se-mete-con-sus-langostinos-en-su-campana-de-navidad\/\" \/>\n<meta property=\"og:locale\" content=\"gl_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pescanova se mete con sus Rodolfos en la campa\u00f1a de Navidad - Nueva Pescanova\" \/>\n<meta property=\"og:description\" content=\"Con el spot \u201cMira que eres feo\u201d la marca sorprende bromeando sobre su principal producto, los langostinos Rodolfo. 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