{"id":45308,"date":"2025-07-22T09:50:58","date_gmt":"2025-07-22T09:50:58","guid":{"rendered":"https:\/\/www.nuevapescanova.com\/?p=45308"},"modified":"2025-07-22T09:50:59","modified_gmt":"2025-07-22T09:50:59","slug":"pescanova-lanza-nueva-campana-para-fomentar-el-consumo-de-pescado-entre-los-ninos","status":"publish","type":"post","link":"https:\/\/www.nuevapescanova.com\/gl\/2025\/07\/22\/pescanova-lanza-nueva-campana-para-fomentar-el-consumo-de-pescado-entre-los-ninos\/","title":{"rendered":"Pescanova lanza nueva campa\u00f1a para fomentar el consumo de pescado entre los ni\u00f1os"},"content":{"rendered":"\n


Vigo, 22 de julio de 2025.\u2013 <\/strong>Con el objetivo de acercar el pescado a los ni\u00f1os de una forma divertida, sabrosa y saludable, Pescanova presenta su nueva campa\u00f1a publicitaria<\/a> centrada en los Peskitos de merluza, uno de los productos estrella de la gama Grumete.<\/p>\n\n\n\n

La campa\u00f1a, que destaca por su tono alegre y su jingle<\/em> pegadizo, estar\u00e1 activa hasta el 24 de agosto con presencia en el canal Boing y en plataformas digitales como Netflix o Movistar+, reforzando as\u00ed el v\u00ednculo de la marca con los m\u00e1s peque\u00f1os a trav\u00e9s de sus canales favoritos.<\/p>\n\n\n\n

Dise\u00f1ada especialmente para el p\u00fablico infantil, la gama Grumete que, adem\u00e1s de los Peskitos incluye las Varitas y los Caprichos, responde a las necesidades de las familias actuales: productos de calidad, f\u00e1ciles de preparar y con presentaciones adaptadas a los gustos de los ni\u00f1os. Su objetivo es facilitar la inclusi\u00f3n del pescado en su dieta, promoviendo una alimentaci\u00f3n m\u00e1s sana desde edades tempranas.<\/p>\n\n\n\n

Vanessa Ocando, directora de Marketing Espa\u00f1a del Grupo Nueva Pescanova, se\u00f1ala que: \u201cSiempre hemos sido pioneros en ofrecer productos de calidad pensados para el p\u00fablico infantil. Con este spot queremos ayudar a las familias a incorporar el pescado en su d\u00eda a d\u00eda de forma natural y divertida\u201d.<\/em><\/p>\n\n\n\n

Esta nueva campa\u00f1a se enmarca en el compromiso de Pescanova con la promoci\u00f3n de h\u00e1bitos de vida saludables. El pescado es un alimento esencial en el desarrollo f\u00edsico y cognitivo de los ni\u00f1os, gracias a su aporte de prote\u00ednas de alta calidad, \u00e1cidos grasos Omega 3, vitaminas y minerales. Sin embargo, su consumo sigue siendo un reto entre los m\u00e1s j\u00f3venes. Por ello, Pescanova apuesta por acciones que combinan alimentaci\u00f3n, entretenimiento y educaci\u00f3n, creando una experiencia positiva en torno al pescado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vigo, 22 de julio de 2025.\u2013 Con el objetivo de acercar el pescado a los ni\u00f1os de una forma divertida, sabrosa y saludable, Pescanova presenta su [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":45306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-45308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-gl"],"acf":[],"yoast_head":"\nPescanova lanza nueva campa\u00f1a para fomentar el consumo de pescado entre los ni\u00f1os - Nueva Pescanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuevapescanova.com\/gl\/2025\/07\/22\/pescanova-lanza-nueva-campana-para-fomentar-el-consumo-de-pescado-entre-los-ninos\/\" \/>\n<meta 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