Directora de Comunicación Grupo Nueva Pescanova
Tel. +34 610 53 36 50
Tel. +34 912 04 42 10 / +34 917 02 73 00
Vigo, 24 May 2019.- Pescanova has gone up one place in respect of the previous year, coming in the eighth position as the most-chosen FMCG brand in Spain, according to Brand Footprint 2019, a report prepared by the consulting firm Kantar Worldpanel that analyses the 50 most chosen consumer brands in our country.
The company attained 54.2 million Consumer Reach Points, that measures how many households are buying a brand (penetration) and how often they do it (frequency), which in Pescanova’s case was 64% and 4.8 times a year on average.
Thus, Pescanova carries on with its upward trend of the last years and is consolidated in the Top 10 FMCG brands in our country thanks to the quality of its products, its commitment to innovation and adaptation to consumer preferences.
In the Food sector, Pescanova ranks fourth, the same position as in 2018.
On the other hand, Pescanova remains fifth in the household penetration ranking, according to which the brand is bought at least once a year in 64% of households in Spain through its wide range of frozen and chilled products.
This ranking is based on research on a sample of 12,000 households representing the Spanish population and it measures how often a brand is bought at the point of sale. The metric used is Consumer Reach Points that analyses the household penetration and buyer’s choice.